Contact Us

General Inquiries

67 East Madison Street
Suite 1900
Chicago, Illinois 60603

Business Inquiries

If you’d like to consider Conifer for a project, please contact Ben Jacobson or Anne Schorr.

Our Clients

Partial Client List

About Us

Conifer Research. See Your Customers.

Conifer Research brings insight to companies that seek to change and innovate. We help clients inform their creativity with scientific insights into the real lives of customers and users.

  • Conifer Idea for Public Education Shortlisted in Design Competition
  • Conifer Method Featured in Stanford Publication
    • In an article for Ambidextrous magazine, Megan Fath shares Conifer’s approach to using deprivation as a method to understand what consumers value and to inform businesses’ innovation efforts. Deprivation reveals emotional attachments to current routines and behaviors, offers insight to deeply embedded practices and beliefs, and identifies barriers to change.

    • Read the article “You Won’t Miss It Until It’s Gone”
  • Conifer Research: See Us Move Locations
    • Conifer is moving office locations on February 19, 2010. After many years of musical accompaniment, we are acquiring some shiny, sparkly new neighbors in the Mallers Building, a building once dedicated to the jewelry industry. Our beautiful new offices will accommodate our ever growing needs. Our phone number remains the same, but our new address will be: 67 E Madison St., Suite 1900, Chicago, IL 60603

      Come visit us in our new office spaces. Some of our associates put together a fun video to share the move with all of you.

    • See Us Move Locations
  • Big Talk at the Small Talk—Conifer shares approach at AIGA event
    • Conifer Research drew in a crowded house on July 21st for the year’s fourth Small Talk event. The staff at Conifer, whose backgrounds range from design to psychology to anthropology, is wholly dedicated to the research aspect of design innovation. “What we bring is an approach and a process,” said Anne Schorr, one of the company’s two partners. “See your customers” is their tagline.

    • Read more at AIGA Chicago
  • Conifer work presented at Advertising Week 2008
    • Two recent projects are being presented in collaboration with our project partners at Advertising Week.

    • “Desperately Seeking Video” examined the reactions as people migrated from typical linear TV experiences to online video experiences. This project was a collaboration with partners: NBC Universal, Microsoft Advertising and MediaVest.

    • “Starting Points” illuminated the behavioral patterns and emotional attachments to favorite websites which serve as the basis of online routines. This project was a collaboration with partners: Yahoo!, comScore and Media Contacts.

    • Read more in Advertising Week