Organizations spend millions upon millions of dollars as hours run into months each year on experiences to entice, support, and keep consumers.
Unfortunately, the insights from quantitative and qualitative studies aren’t always retained, shared or applied as well as they could be.
The resulting inefficiencies and missed opportunities come at a high price for these organizations—a price we call “the amnesia tax”.
We teamed up with KnowledgeHound to examine the challenges that Fortune 500 market research teams face in finding and leveraging past research data and implementing new processes and tools to maximize the value of existing research (and minimize “the amnesia tax”.)
Insights and innovation professionals from all across the country joined in for a 40-minute presentation on knowledge management.
In case you missed it, you can check out the recorded version here.